ABOUT WEALTH ARMOR
Empowering families and business owners to bulletproof their legacy and protect what matters most. Since 2023, the vision has been clear: to create over $1 billion in global impact. From college planning, retirement planning, life insurance, estate planning, and 401(k)s to custom wealth-building strategies, every service is designed to secure and grow financial futures.
Founded by first-generation immigrants Prince Zeeshan Ali and his wife, Maria Puche, the company is built on the belief that opportunity should be shared and paid forward. By leading with education first, clients gain the knowledge to make informed, lasting financial decisions. The vision is simple: create a ripple effect of generational wealth and lasting security for families everywhere.
Leading with excellence
MARIA PUCHE
CO-FOUNDER & CEO
Maria Puche, CPA, is the Co-Founder and CEO of Wealth Armor, a trailblazer in financial strategy and leadership. Recognized as the Emerging Leader of 2024 by ALPFA, the largest Latino nonprofit organization in the US, Maria was also honored as a Rising Star of 2024 for her outstanding contributions.
Maria's expertise has been featured on Telemundo and as a former member of the prestigious Forbes Finance Council, solidifying her reputation as a trusted voice in the financial world.
With over a decade of experience, including a notable tenure at PwC, Maria has built her career on empowering families and entrepreneurs with innovative solutions for tax strategies, financial planning, and wealth optimization.
Her dedication to excellence and her ability to simplify complex financial challenges make her an invaluable partner for those looking to protect their wealth, reduce taxes, and create lasting legacies.
PRINCE ZEESHAN ALI
CO-FOUNDER & COO
Prince Zeeshan Ali is a visionary entrepreneur, investor, and financial strategist with over 15 years of experience in building successful businesses. At Wealth Armor, he helps individuals, families, and business owners achieve financial freedom through personalized tax strategies, estate planning, trust creation, and life insurance solutions.
At Wealth Armor, Prince delivers personalized strategies that enable clients to grow and preserve their wealth. His hands-on leadership and expertise in comprehensive wealth protection have driven the company's success and expansion. Having built multiple seven-figure businesses, he's also passionate about mentoring entrepreneurs and promoting financial literacy.
Based in Miami, Prince balances his professional pursuits with interests in salsa dancing, basketball, and Brazilian jiu-jitsu, while continuing his mission to help others build lasting financial legacies.
OUR VALUES & CULTURE
The A.R.M.O.R Values
Our name is more than a brand; it's how we operate every day.
ARMOR
Attitude
Energy, optimism, and genuine care show up in everything. A positive, can-do attitude lifts the whole team and everyone it serves.
Respect
Trust is the foundation of everything. Doing right by people, protecting their information, and keeping every commitment is non-negotiable.
Mastery
Staying humble and coachable keeps the edge sharp. Growth isn’t a finish line; it’s a daily habit of learning, improving, and pushing boundaries.
Ownership
Lead by example, take responsibility for the outcome, and exceed expectations. Owning the mission with accountability and pride is the standard.
Relationships
Relationships are the real wealth. Honest communication and genuine connection, with clients and teammates alike, are how lasting legacies get built.